The Challenges

Challenge 1: Defining a unique aesthetic separate from similar apps in the space

Challenge 2: Making a scoping mistake and handling the time complications that followed

Designing the perfect app for the innovative

take on food delivery called Speedy Eats

My Responsibilities

UX Research

Prototyping

Tools

Figma

Photoshop

Web App

Platform(s)

June 23rd, 2023 -

November 8th, 2023

Timeline

The Process

How my designs solved each challenge

Project Background

Speedy Eats combines the functionality of services like Uber Eats and DoorDash with machine delivery and special vending machines. With this service you will be able to order on the app and get a delivery via a drone or go to one of many vending machines to pick up in person. This app had two parts to design: The mobile app and the admin portal. This was the most difficult solo project I’ve done to date and it pushed me greatly as a designer and professional while also teaching me many lessons about client communication that have been invaluable to me since then.

1


Need Finding

2

Research

3

Ideation

4

Final Designs

5


Retrospective

Speedy Eats is an innovative take on an existing service in a saturated market. That presents a simple yet important challenge, “How do I make this app feel visually distinct from its competitors while making the app still feel like a food delivery app that anyone can recognize as such?” I came up with two main ideas to tackle this.

Here are the home pages for DoorDash and Uber Eats compared to the speedy eats homepage.

My second idea was to break the mold of the filter icons. The iconography gives the user a certain feel. When I view DoorDash and Uber Eats I get a fun vibe from the icon usage. I also found a stark contrast between the clip art food icons and the real food images featured on the very same page. I saw my opportunity here, and decided to use realistic icons in the filer at the top of the page. Not only are the icons visually different from the competitors, but they are more visually congruent with the real food items which follow. All of these choices took into consideration ensuring the designs work together as a cohesive unit, which matters a lot to me. I believe these choices fit my design sensibilities and achieved the set upon goal.

This challenge extended beyond a design issue: I did not get enough information from the client about the admin portal. This led me to experiencing scope creep for the first time.

A sample of the main page of the admin portal is featured to the left.

This challenging and stressful project taught me two major things I’ve taken with me going forward:

  • Given how much I had to push myself, I am confident in my ability to solve problems even in a tough
    project circumstances.

  • I must avoid scope creep by being a better communicator, especially in the earlier client meetings.

Though the project was tantalizing, at the end of it all the client loved it, and it still remains as one of my best looking works. I am proud of the outcome and still carry the confidence from this experience that I can handle tough projects.




Designed by Saulomon John 2025

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Due to inexperience, I was ok with submitting a scope of work with over half of the project not solidly defined by tasks. The scope kept expanding and I realized I was in danger of going scope creep.


At the time I did not realize that admin portals need to fit extremely specific needs and context of whoever is using them. Our client explored other admin portal services but ultimately found no best fits. This was not an issue in itself. The issue was that the client did not have a clear picture of what they needed and I did not have the foresight to draw that out of the client with proper need-finding or present my own ideas to try and guide the process.

How did I handle this?

I sought guidance from my team and ultimately the project manager came in and helped me communicate what I needed from the client design wise. But that only fixed the information deficit.


I still had the time deficit, and to address this, I made the designs far less visually branded than the mobile app. Given the limited amount of users and their higher expertise level, this was an acceptable tradeoff for the time it ultimately saved.

My first idea was to more liberally use the red within the logo. Both competitor apps have a lot of black text and icons throughout, so I took the red of the logo and distributed it to those elements . This made the homepage fit together better with the frequent use of a main brand color.

Overview

An innovative combination of drone technology and online food ordering.

Client Communication

High and Low fidelity designs

Personal Challenges and Reflections

Making a scoping mistake and handling the time complications that followed

Challenge

1

Defining a unique aesthetic separate from similar apps in the space.

Challenge

2